Trending Tide

I was selected as a featured presenter at Trending Tide, a university-wide forum that brings together social media communicators across the University of Alabama to align messaging, share resources, and strengthen storytelling across UA-driven platforms. Alongside Kennedy Lee Allen and Jake Reichert, I presented on the strategy and execution behind the C&IS Social Media Ambassadors program and the @uaccisstudents Instagram account. Our session highlighted how a student-led, strategy-driven model allows us to effectively integrate pop culture and real-time trends while maintaining alignment with university branding and messaging standards. Through the analysis of a high-performing campaign, I demonstrated how collaboration, intentional strategy, and audience insight translate into meaningful engagement and community-building across institutional platforms.