Ever since I was a kid growing up in the 2010s, I’ve been fascinated by the way social media connects people. I was glued to YouTube vlogs, amazed by how someone across the world could share their day and make viewers feel like they were part of it. Early on, I realized that social media is about more than content. It’s about building communities, creating connections, and sharing messages in ways that were never possible before.

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What started as curiosity eventually became a passion and, ultimately, a career path. I began as a spectator of social media but evolved into a digital strategist who enjoys combining creativity, analytics, and storytelling to help organizations connect with their audiences.

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Originally from Roswell, Georgia, I graduated from the University of Alabama in May 2026 with a Bachelor of Arts in Communication Studies. Throughout my time in college, I gained hands-on experience creating content, developing social media strategies, analyzing performance metrics, and helping organizations grow their digital presence.

At The University of Alabama’s College of Communication and Information Sciences, I supported student engagement initiatives and helped manage the @uaccisstudents Instagram account. In this role, I ensured content aligned with University branding, reflected institutional messaging, and maintained a professional voice while still engaging students.

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I also helped lead a 12-member Social Media Ambassadors team, where our content generated more than 15 million views, reached 8 million accounts, and produced 2.3 million interactions. As Digital Marketing Specialist for Alpha Delta Pi, I increased engagement by 335% and helped grow the chapter’s audience by more than 1,500 followers.

Through these experiences, I developed a strong foundation in content creation, social media strategy, campaign planning, event coverage, and performance analysis. I regularly create and edit content using CapCut, Canva, Adobe Express, Lightroom, and Photoshop while using Meta Business Suite and Instagram Insights to evaluate performance and guide future strategy.

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Today, I’m especially interested in social media strategy, digital marketing, brand partnerships, influencer marketing, and analytics. I find the relationship between creators, brands, and audiences fascinating, particularly how data can reveal what resonates with people and how organizations can build authentic communities. My goal is to create content that informs, inspires, and helps people feel connected while using analytics to continuously learn, adapt, and improve.